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![AXP_BlueBoxLogo_EXTRALARGEscale_RGB_DIGITAL_1600x1600.png](https://static.wixstatic.com/media/de1366_1b61f53e4cac4d638748c1cc459aa9d9~mv2.png/v1/crop/x_190,y_190,w_1213,h_1207/fill/w_184,h_184,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/AXP_BlueBoxLogo_EXTRALARGEscale_RGB_DIGITAL_1600x1600.png)
As the in-house ad agency at American Express, we were often charged with creating direct mail letter packages to promote a particular Card or offer. This acquisition package was to sell people on the benefits of the points rewards program.
![](https://static.wixstatic.com/media/de1366_5dbc6ee2623b4b4797ff52837244292d~mv2.jpg/v1/crop/x_4,y_0,w_896,h_385/fill/w_746,h_320,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/de1366_5dbc6ee2623b4b4797ff52837244292d~mv2.jpg)
![](https://static.wixstatic.com/media/de1366_80bda6d15e484509bdbbb59ff9d56a2d~mv2.jpg/v1/fill/w_135,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/de1366_80bda6d15e484509bdbbb59ff9d56a2d~mv2.jpg)
![](https://static.wixstatic.com/media/de1366_29f3f75975da4a35a1a6d5f13bd664eb~mv2.jpg/v1/fill/w_135,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/de1366_29f3f75975da4a35a1a6d5f13bd664eb~mv2.jpg)
![amex_green4-edited.jpg](https://static.wixstatic.com/media/de1366_a8b04b1c03f44af493ce75a24690e8f9~mv2.jpg/v1/fill/w_135,h_170,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/amex_green4-edited.jpg)
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